The road so far
Before it was
a website,
it was a road.
Sedona · Mexico · Carmel · Venice Beach
Start With I Love You didn't begin as a campaign. It began as a practice that followed people across the country — through retreats, pop-ups, and 240 days on the most influential stretch of coast in America. Each place taught the next. This is the path here.
Sedona
The origin
Where the practice was first spoken into the work — red rock, vortexes, and the retreat where 'start with I love you' stopped being a phrase and became a way through.
Mexico
The deepening
South of the border, the work went deeper — plant, body, heart, and the long quiet of retreat. What began in the desert found its roots in the soil.
Carmel
The refinement
Coastal California, where the framework found its language. The practice met the ocean, and the ocean gave it back a clearer shape.
Venice Beach
The public door
240 days of pop-ups on one of the most influential stretches of coast in the country. Where the practice left the retreat and met the street — shirts, songs, strangers, and the van.
Billy Loves
Willie.
40 days. 40 nights. Asheville. A love crusade in the Blue Ridge — music, mountains, plants and one honest question — counting down to the last legal night. The plant didn't change. The rules did.
Across the forty nights, Kenny McCormick IV launches They Call Me Trinity — a residency, not a slot. Come for the music. Stay for the question.
Until the last legal night · Dec 11
— B ❤ W