Life ishappening.Start here.
A scavenger hunt for the soul.
The poster · start with i love you
Maybe you found the URL on the van. Maybe a shirt stopped you on the street. Maybe a song found you before you knew what it was. Start With I Love You is the playful public door into a larger ecosystem—a spiritual scavenger hunt for the soul carried by shirts, pop-ups, secret shows, music and the road. You do not need the whole map to begin. You only need one clue: love is a practice. All of it asks the same question:what helps a human become more fully alive?
The moving message
Van spotted?You found the door.
Billy Loves Willie.
A 40-day love crusade in the Blue Ridge — music, mountains, plants and one honest question. Counting down to the last legal night. The plant didn't change. The rules did.
Until the last legal night · Dec 11
What the hell
is this?
You saw the billboard. Then a dog driving an electric bus. Then something called AI Babes, an album called They Call Me Trinity, a guy named My Name Is Nobody — and you started wondering if you can believe anything that came out of LA.
The honest answer
We came to Asheville to save hemp.
Forty days. Forty nights. One love crusade in the Blue Ridge — music, mountains, plants and one honest question. The rest is the show.
Kenny
McCormick IV.
A musician and conceptual artist exploring identity through voice, character and story. Across personas — Kenny Holland, My Name Is Nobody, AI Babes, Jimmy Flinders, South Park Kenny — one investigation: what it means to be a self when intelligence is abundant, but coherence is rare.
They Call Me Trinity · the album
The first self-titled album under his given name — launching across the forty nights. Trinity is not a character. It's a framework: the self you're given, the self the world names, and the self you choose to become.
Dog is God.
Meet Lion Laguna — the dog evangelist who figured out the whole gospel fits in a wag, and that Venice Beach sunsets hit different when you bring them to the mountains.
He's not a mascot. He's not a brand strategy. He's a very good boy with a message: love first, ask questions later, and never trust a movement that won't let the dog in the room.
Meet the dogThe framework
Wake up.
Heal.
Live it.
Not another wellness marketplace. Not another altered state. A practical, personal system for becoming conscious inside the life you already have.
OPEN
Feel something.
A song, a shirt, a van, a plant, a story—something interrupts the ordinary and opens a living moment.
AWAKEN
See what is happening.
A daily practice of feeling what's actually happening inside your real life — not an altered state, an altered default.
HEAL
Work with what you carry.
Whole-person healing brings the body, energy, nutrition, emotion and the deeper patterns you carry into the work.
INTEGRATE
Build a new autopilot.
Insight, daily practice, real human guidance and technology come together into one path that knows you — not just your symptoms.
LIVE
Return it to the world.
Connection, creativity, courage, play, contribution and a greater capacity to experience your actual life.
The Signal Stack
Two companies.
Many doors.
One signal.
Start With I Love You is the culture door. Behind it, the Signal Stack is organized around two core operating companies: Your Health Is Your Wealth and Spiritual Plants. Daily DAO and HPITribe feed the human system; music, plants, products and experiences carry the signal into everyday life.
Daily DAO · A daily practice
Conscious
living.
A daily practice of feeling what's real — connect, change, create, rewire and release. Childhood patterns, adult autopilot, music, story and real practice, all in the middle of your actual day. Led by David Dame.
HPITribe · Human potential
Embodied
healing.
Whole-person assessment, nutrition, botanicals, emotional and energetic work, and real human guidance for the things insight alone can't move. Led by Joda Williams.
Core operating company · 01
Your Health Is Your Wealth.
The human framework and experience company—integrating practice, technology, practitioners, media and retreats. Past N9NE Records, publishing and events live inside YHIYW LLC.
Core operating company · 02
Spiritual Plants.
The plant, product and ritual company—turning reverence, relationship and intentional practice into goods and experiences people can bring into the body, home and everyday life.
Also in the constellation
Third Wave Foods is an independent allied company owned by Robert Davis and Loren Wallis. Hollow Bone Initiative is the mission channel the participating founder groups have chosen to support through an intended 10% founder-equity dedication, subject to final legal, tax, governance and transfer documents—so commercial momentum can keep creating public good.
From screen to soil
The work
becomes
a place.
Some things can be learned in an app. Some must be practiced with people, on land, in music, in silence and around a fire.
Shope Creek
The birthplace, pilot environment and sacred origin point where land, children, artists, healers, elders and culture first made the model visible.
Hollow Bone
The mission channel the participating founder groups intend to support through a 10% founder-equity dedication, subject to final legal, tax, governance and transfer documents—creating sanctuaries, accessible healing, residencies and nature education without beginning with “what can you afford?”
How people find the door
Culture goes
where wellness
cannot.
Start With I Love You is the public invitation. It never asks strangers to understand the entire system before they are allowed to feel something.
PAST N9NE
Music carries the signal.
Artists, songs and stories reach the feeling system before the explanatory mind catches up.
SPIRITUAL PLANTS
Plants support the ritual.
Reverence, relationship and intentional plant experiences for the body, heart and everyday human journey.
THIRD WAVE FOODS
Plants become nourishment.
Next-generation plant proteins, dairy alternatives and everyday foods that bring the ecosystem into daily life.
THE MOVING MESSAGE
Wear what someone needs to see.
The shirts and the van carry a simple message into the street—no wellness vocabulary required.
Craig's personal signal
The deeper
rabbit holes.
Start With I Love You opens the door. These are Craig Rose's personal creative worlds—the voice, archive and transmissions behind many of the breadcrumbs you find along the way.
AI voice · creative companion
Digital Rose
Craig's AI-facing voice for reflection, collaboration, publishing experiments and creative conversation.
Archive · books · music · podcast
Frequency Underground
Craig's personal archive of books, music, podcast conversations and transmissions from across the whole journey.
Personal creative projects of Craig Rose—not Signal Stack operating companies or investment vehicles.
The deeper build
Wake up
+ heal.
Wake Up and Heal is the behind-the-scenes room for the next operating chapter—how Your Health Is Your Wealth, Spiritual Plants, the team and the larger Signal Stack fit together. This public site stays the front door.
See the deeper buildWhere love leads
Okay — what do we
build from here?
The invitation opens the door. Behind it, a model is taking shape — not a pitch, a practice. Two places to follow what you felt.
The model
Hollow Bone Initiative
What does care look like when it doesn't begin with "what can you afford?" Sanctuaries, accessible healing, residencies and nature education — the mission channel the founder groups intend to support.
The first demonstration
Shope Creek Wilderness
131 acres where the model is already visible — land, children, artists, healers, elders and culture making the framework real before it becomes a playbook.
Start With I Love You is how people enter. These are what they discover when they ask what comes next.
The final clue
It was never
another website.
It was a way back into your own life—and a system for helping more people find the door.